Testimonials are powerful endorsements in any market, but this is especially true regarding real estate development. Testimonials have such an influence that 72% of consumers say positive testimonials and reviews increase their trust in a business. Informed decision-making is prominent in today’s world and testimonials serve as a solid foundation for these buyers. Trust is the cornerstone of any successful real estate development venture, and this is how trust is built.
Your client and advocate testimonials can be used in many aspects of your marketing strategy. From content posts to web design and even advertisements – incorporating testimonials consistently from your design partners, community advocates, or past clients should be an essential element of your strategy. The credibility testimonials build is unmatched. Let’s talk about exactly what testimonials can do for your real estate development business.
How are Testimonials Beneficial for Real Estate Developers?
Builds Trust and Credibility
Building trust in the community is the foundation of any successful real estate development venture. In this digital age, prospects and buyers (as well as community neighbors) rely heavily on the web for their primary source of information about brands and new projects coming to their area. A brand can say whatever it wants, but potential buyers are more likely to trust the words of their peers, neighbors, and industry professionals. These testimonials will act as social proof, reassuring prospects that your investments are reliable.
Showcases Your Success Stories
Every business should be proud to share success stories. Throughout your development lifecycle, you should seek opportunities to share positive outcomes from working with community members, design partners, and construction team members. By highlighting great experiences, you can continue conversations and help build the trust factor. Additionally, your development may feature a particular brand or company (as in healthcare, multi-family, and retail centers); here you can also share success stories from past clients or customers.
Humanizes The Experience
Often real estate developers focus heavily on the construction side of their projects when it comes to marketing strategies. Although the built environment plays a huge role in sharing your brand story, it’s important to showcase the human side of your business and project development as well. Testimonials, especially ones that use your employee's names and faces, are a great way to humanize your brand! Real stories and positive interactions with your team, community leaders, and other advocates all assist with humanizing your brand.
In the competitive and high-paced world of real estate development, marketing strategies should be built from a multi-channel and focused messaging program. Using testimonials can help shape your brand’s narrative and be a key element in connecting with your audience. By developing a customized strategy with the 30I90 Marketing Communications Master Plan, real estate developers can elevate their project’s reputation to new heights. Contact us today to see how we can help build your marketing strategy from idea to impact.