Communication can be defined as imparting or exchanging information or news, and it can be used as a means of connecting people or places.
In business communications, firms must often learn to connect across multiple languages, socio-economic groups and cultures that may be present within a single enterprise or community. Business is centered around communication and having the right message is extremely important for marketing communication purposes.
Communication, both oral and written, is used in the marketing realm is utilized for two purposes: to create and sustain demand and preference for the product or service, and to shorten the sales cycle. In order to create preference, which is often a longer-term project, firms must position their product, service, or company in the minds of their target audience. Positioning and brand building take time and dedication. It is imperative to remain consistent in communication efforts, core elements of the product or service, pricing, distribution, and overall vibe. Establish this positioning through careful branding is a significant commitment but will yield an overall impact to visibility, market share, and profitability. It can also lead to positive points on a firm’s recruiting and retention efforts, providing long-term value.
Communication is often utilized to present firm information to win project awards through proposal or interview processes. These in-person interviews can be key determining factors in firm selection, especially in technical services fields. Careful messaging, detailed programming, and client-focused dialogue can tip the scale in favor of your firm winning substantial project work through the interview process.
According to Tony Robbins, entrepreneur, best-selling author, and philanthropist:
To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.
By working with the 30|90 Marketing team, we will work through a collaborative process to build a communications strategy that effectively delivers your message. We work with clients from a wide range of industries including small businesses to non-profits and freelancers. Client types range from professional services, architecture and design, construction, engineering, retail, and hospitality.