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Your firm’s marketing strategy sets the overall direction for selling to your target consumer.

  • In conjunction with your overall business plan, the marketing strategy should serve as a detailed guidebook to define and sell your products or services: key differentiators, benefits and solutions, design features and other core elements. These parts and pieces will help develop the ideal customer profile.

  • Knowing your target consumer allows your build messaging and positioning in the appropriate methods.

  • Assessing your company’s place in the marketplace and situation among competitors is another key element to help define strengths, weaknesses, opportunities and threats. All of these investigations and documentation exercises lead to a clear understanding of your sales funnel and the effectiveness (or lack of) your sales process.


A well-defined marketing strategy will give you clarity and direction and

provide the means to achieve your desired sales objectives.

Each firm’s marketing strategy is built uniquely. At 30|90 Marketing, we sit down with each company and unwrap all the parts and pieces of your leadership team, products, services, environment, theme, ideals, goals, and branding. We build a plan prescribed specifically for each client with budget and time restrictions in mind. 

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