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Creating a Cohesive Branding Strategy for Your Business

Updated: Apr 12

cohesive branding strategy

Creating your business’s branding strategy can be a daunting task. Many businesses select a name, create a logo, pick a few colors, and maybe a catchy tagline and think they are done. Well, that couldn’t be farther from the truth.

Ensuring your business is successful, starts with your branding. You need to stand out from your competitors within your audience. Building a strong, eye-catching, and recognizable brand is the first step to gaining customer relationships and loyalty, which in turn leads to success!

cohesive branding

So let’s take a look at the benefits of cohesive branding and why it is important.

First, what exactly does cohesive branding mean?

consistency across channels

Depending on your product or service, you may advertise or place your brand across many channels. These channels can include social media, print advertisements, television or radio ads, billboards, or online ads, just to name a few. It is important that your brand remain consistent and recognizable across all these channels, using colors, fonts, imagery, tone, and voice. It’s always a good idea to create a brand style guide to ensure proper use of your logo, fonts, and colors, for anyone that may be creating graphics or digital advertisements for your brand.

Second, why is cohesive branding important?

It all starts with making a great first impression! The first time a consumer sees your branding will set the tone of how they view your business. It is crucial your branding gets your message across instantly. When you leave a great first impression, your logo, colors, and tone will be easily recognized the next time a consumer comes across your advertising!

Benefits of Creating a Cohesive Brand

1. Creates Brand Recognition – following your brand style guide creates consistency, which in turn creates recognition.

2. Increase Trust – cohesive branding looks more professional and shows you take your business seriously!

3. Saves Time – a well-developed cohesive brand can easily be advertised using standardized templates and following a brand style guide.

Are you looking to create a new branding strategy, or revamp an existing one? 30|90 Marketing has years of experience throughout many industries in creating cohesive branding packages. Contact our team today to get started building a cohesive brand package that will get your business recognized, trusted, and on the road to success!

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