Strategic Communications for Housing Authorities & Affordable Housing Organizations

30|90 Marketing works with affordable housing associations, nonprofits, housing authorities, developers, and other mission-driven organizations on the strategic and communications challenges that structure their work.

Affordable housing work brings together development, community, policy, and public investment. It involves public housing authorities (PHAs), affordable housing developers, residents, state housing finance agencies, local governments, and community organizations, each with their own priorities and perspectives.

30|90 Marketing works across the affordable housing sector to help organizations communicate the value of their work and the impact it has on the communities they serve. Housing projects are shaped by more than just the development. Public perception, community relations, resident communications, organizational reputation, and stakeholder support all play a role in whether a project moves forward.

Our team has worked with housing authorities, affordable housing developers, state housing finance agencies, and community organizations across a range of projects and markets. That experience gives us a strong understanding of the people, regulations, and processes that shape affordable housing, from public housing redevelopment, RAD conversions, and LIHTC developments to resident engagement and public-sector communications.

What a Communications Partnership with 30|90 Looks Like

A focused partnership that provides strategic direction, added capacity, and operational discipline when organizational goals outpace structure.

30|90 Marketing helps housing authorities, affordable housing organizations, and other public agencies build the communication systems, messaging frameworks, and materials that support public trust, stakeholder alignment, and community engagement. As an outside communications partner, we help agencies stay consistent through leadership transitions, redevelopment and capital projects, RAD conversions, and community initiatives. We establish structure, refine messaging, create materials, and coordinate resident and stakeholder outreach, so internal teams can focus on policy, operations, development, and public service.

We work with established housing authorities looking for stronger public alignment and with growing agencies that need experienced, outsourced communications support without adding internal staff.

Public Positioning & Strategic Communications

Agency positioning and
messaging strategy aligned with public priorities, elected leadership goals, and longterm community outcomes. Establishes clear, consistent messaging that builds trust and remains steady across administrations, policy shifts, and funding cycles.

Stakeholder & Community Engagement

Communications that support coordination with residents, partners, developers, media, and governing boards. Includes public notices, community meeting materials, stakeholder updates, presentations, and engagement campaigns designed to foster transparency and build trust.

Digital, Reporting & Ongoing Communications

Websites, newsletters, dashboards, reports, and outreach that inform constituents and the media and demonstrate accountability. Maintains consistent visibility while keeping complex initiatives, funding programs, and infrastructure projects accessible.