WHY 30|90?
30|90 marks the geographic coordinates of New Orleans—30°N, 90°W—where our firm was founded and where strategy, creativity, and culture converge.
Founder, Rachel Ledet, chose the name with intention. She knew our work would center around the organizations and individuals that shape communities through economic development. These are fields where precision matters—and where strategy drives results.
Rather than opting for something flowery or abstract, she chose numbers—a nod to the way we think: clear, grounded, and built to navigate complexity.
30|90 is a mindset rooted in clarity, forward motion, and meaningful impact.
LATITUDE ATTITUDE
Our coordinates for how we do business.
Bold Creativity
Push boundaries, think differently, and take risks that drive real results.
Collaborative Energy
Co-create, communicate, and build positive momentum.
Strategic Curiosity
Explore relentlessly. Blend discovery with direction.
True North Accountability
Keep our word. Offer solutions guided by trust and integrity.
Confetti
Think big. Delight in the details. Find joy in making a lasting impact.