Consistent Digital Presence That Extends ULI Louisiana’s Reach Beyond Events
ULI Louisiana’s programming is central to its value, but maintaining consistent visibility between events required dedicated execution. Through an in-kind sponsorship partnership, 30|90 Marketing supported ongoing communications by managing their social media presence across Instagram, Facebook, and LinkedIn.

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We developed and maintained a steady cadence of content that aligned with ULI Louisiana’s programming and priorities. Event promotions highlighted upcoming opportunities including site tours, mayoral forums, chamber collaborations, and REDI program sessions. Legislative session appearances were positioned to reinforce ULI’s role in shaping policy conversations across the state.

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Content Development & Execution

In addition to social media management, we created promotional flyers to support event marketing across platforms. For major initiatives like the Emerging Trends Conference and the REDI program, content was structured to build awareness in advance and sustain engagement after the event.

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Post-Event Engagement

Following key moments, we produced Take 5 Recaps that distilled conversations, insights, and outcomes into digestible content. These recaps extended the life of each event and reinforced ULI Louisiana’s position as a convener of industry knowledge and leadership.

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Results

• Established a consistent, multi-platform social media presence across Instagram, Facebook, and LinkedIn.

• Increased visibility for key programs including REDI, Emerging Trends, and legislative engagement efforts.

• Extended the impact of events through post-event recap content, keeping audiences engaged beyond attendance.

• Strengthened ULI Louisiana’s positioning as a leading voice in real estate and land use across the state.