Bring 30|90 Into the Room.
The built environment is changing, and the challenges facing the people shaping it are changing with it. From market positioning and business development to workforce, housing, community engagement, and organizational growth, the questions are rarely obvious.
30|90 brings a perspective from within, working alongside the people navigating those challenges. We speak to the gaps between great work and how it is understood, between expertise and influence, and between what an organization does and how it is experienced by the people it needs to reach.
Our conversations are grounded in the realities of AEC, real estate, affordable housing, and community development, with a focus on the questions leaders are already asking and the ones they should be asking next.
Grounded Conversations in Real-World Experience
AEC and affordable housing organizations know their work. The hard part is often getting everyone moving in the same direction, making the value of that work digestible, and keeping pace with what is changing around them.
We understand the day-to-day pressures behind the big conversations: winning work in crowded markets, building relationships before an RFP, finding and keeping good people, communicating with different audiences, and making sure mission and vision align, so an organization's goals and objectives can be executed effectively.
We also see where organizations get stuck: leadership is not aligned, the message no longer fits the organization, important expertise stays internal, or good ideas never make it into practice.
With 20+ years of experience represented on our team, our perspective comes from working through these issues with the industries we serve. That shapes what we talk about, the questions we ask, and the conversations we bring to the room.
The right format for the right room.
Not every audience needs a keynote. Some need a working session, a facilitated conversation, or a strategic planning workshop. 30|90 tailors each engagement to your organization’s goals, audience, and desired outcomes.
Facilitated Strategic Planning Sessions
For organizations defining what’s next.
What to Expect:
A half-day or full-day session bringing leadership, boards, or stakeholders together to align on strategic direction, growth opportunities, and organizational priorities.
Our Approach:
We gather input through leadership conversations and pre-session surveys, identify key themes, and facilitate focused discussions that move ideas toward decisions.
The Outcome:
A shared strategic direction and actionable 30-, 60-, and 90-day roadmap with clear priorities and next steps.
Interactive Workshops & Leadership Retreats
For teams ready to tackle a challenge together.
What to Expect:
An engaging, collaborative session designed to address a specific challenge, strengthen team alignment, or explore new opportunities.
Our Approach:
We identify participant needs through leadership input and surveys, then guide customized exercises, group discussions, and collaborative problem-solving.
The Outcome:
Stronger alignment, practical solutions, and a prioritized 30-, 60-, and 90-day action plan to maintain momentum.
Keynotes &
Speaking Engagements
For audiences seeking fresh ideas and industry perspective.
What to Expect:
Insightful presentations and conversations for conferences, associations, professional development sessions, panels, classes, and podcasts.
Our Approach:
We collaborate with organizers to understand the audience, select relevant topics, and develop content grounded in real-world experience and industry trends.
The Outcome:
An informed, engaged audience equipped with fresh perspectives and practical ideas they can apply to their work.
Our Speakers
Rachel Ledet
Rachel Ledet is Chief Executive Officer and a strategic marketing and communications leader with extensive experience in the AEC, real estate development, and housing industries. She has delivered keynotes, workshops, and training sessions for organizations including the Texas Housing Association, Mississippi Association of Affordable Housing Providers, Louisiana Association of Affordable Housing Providers, Gulf Coast Housing Partnership, SMPS regional conferences around the country, and NOTCF. Speaking topics range from strategic planning, leadership, marketing, communications, professional branding, and organizational growth. Rachel is also co-host of 30|90 Marketing's podcast, The Comms Exchange, and has appeared as a guest on Housing Heroes Hub and An Agency Story. Rachel is a current board member of Uncommon Construction, a workforce development organization that empowers youth through hands-on apprenticeships in the construction industry. As CEO, she brings a leadership perspective shaped by building a company, collaborating with industry leaders, and helping organizations turn strategy into action.
Christianne Brunini
Christianne Brunini is Chief Growth Officer, housing expert, and communications leader with extensive experience working with affordable housing organizations and industry leaders on strategic planning, leadership, communications, and organizational growth. She has presented at conferences and events including the Louisiana Association of Affordable Housing Providers, Mississippi Association of Affordable Housing Providers, Texas Housing Association, Southwest NAHRO, Apartmentalize, and the National Women’s Affordable Housing Summit.
Christianne is also co-host of 30|90 Marketing’s podcast, The Comms Exchange, and has recently appeared on the ChangeMakers podcast. Her work focuses on helping organizations define priorities, strengthen internal and external communications, and support their teams and leadership.
Olivia Matthews
Olivia Matthews is Marketing Director and communications professional with experience at the intersection of the AEC industry, professional organizations, and strategic brand development. She has shared her expertise as a panelist on marketing in the AEC industry for Women in Architecture New Orleans and has been featured in several podcast conversations on the impact of professional groups and industry engagement. Olivia served as the 2023 President of SMPS New Orleans chapter. From these experiences, Olivia brings a thoughtful, industry-informed perspective to conversations about marketing, professional development, and building meaningful connections within the AEC community.
10 Signs Your Firm Needs a Strategic Plan Now.
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Your mission and vision are not aligned
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Leadership has different ideas about what should come next
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You have grown, but your story has not grown with you
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You are pursuing new markets, services, or opportunities without a clear direction
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Your organization is doing meaningful work, but your team is not aligned
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Your organization lacks standard operations and systems for achieving goals
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Your leadership is in transition
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It's been more than one year since since your last strategic planning session
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Your team is lacking key performance indicators (KPIs) and audacious goals
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Your company does not have a growth plan
Case Studies:
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Mississippi Association of Affordable Housing Providers (MAAHP)
Strategic planning process designed to help MAAHP identify its direction, strengthen member value, and create a practical roadmap for growth.
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Louisiana Association of Affordable Housing Providers (LAAHP)
Developing a focused strategic roadmap to align organizational priorities, strengthen member value, and guide LAAHP’s next chapter.
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Housing Authority Strategic Planning
Strategic planning workshop bringing together housing authority leaders to align on organizational priorities, explore strategic direction, and build practical roadmaps for change.
Connect with
the 30|90 Team
Whether you have a specific topic in mind or want to explore what will resonate most with your audience, 30|90 brings strategic perspective, industry insight, and a thoughtful approach to every conversation. Together, we’ll turn ideas into strategy, and strategy into action.
