Bring 30|90 Into the Room.
The built environment is changing, and the challenges facing the people shaping it are changing with it. From market positioning and business development to workforce, housing, community engagement, and organizational growth, the questions are rarely obvious.
30|90 brings a perspective from within, working alongside the people navigating those challenges. We speak to the gaps between great work and how it is understood, between expertise and influence, and between what an organization does and how it is experienced by the people it needs to reach.
Our conversations are grounded in the realities of AEC, real estate, affordable housing, and community development, with a focus on the questions leaders are already asking and the ones they should be asking next.
Speaking from Within,
Not About.
AEC and affordable housing organizations know their work. The hard part is often getting everyone moving in the same direction, making the value of that work digestible, and keeping pace with what is changing around them.
We understand the day-to-day pressures behind the big conversations: winning work in crowded markets, building relationships before an RFP, finding and keeping good people, communicating with different audiences, and making sure mission and vision align, so an organization's goals and objectives can be executed effectively.
We also see where organizations get stuck: leadership is not aligned, the message no longer fits the organization, important expertise stays internal, or good ideas never make it into practice.
With 20+ years of experience represented on our team, our perspective comes from working through these issues with the industries we serve. That shapes what we talk about, the questions we ask, and the conversations we bring to the room.
The right format for the right room.
Not every audience needs a keynote. Some need a working session, a facilitated conversation, or a full strategic planning workshop. 30|90 offers different formats depending on what your organization and audience need:
Facilitated Strategic Planning Sessions: For organizations deciding where they're going next.
When an organization needs to step back, get aligned, and determine what comes next. These sessions can bring leadership teams, boards, or stakeholders together to work through priorities, challenges, and strategic direction in a half - day, full - day virtual or in-person session.
Interactive Workshops & Leadership Retreats: For teams that need to work through a specific challenge.
Get participants actively involved through guided discussion, exercises, and collaborative problem-solving around a specific topic or team need.
Keynote & Session Speaking Engagements: For groups that need insight tailored to their world.
Brings relevant perspective to conferences, associations, podcasts, panels, and other professional settings.
Our Speakers
Rachel Ledet
Rachel Ledet is Chief Executive Officer and strategic marketing and communications leader with extensive experience in the housing industry. She has delivered keynotes, workshops, and trainings for organizations including the Texas Housing Association, Mississippi Association of Affordable Housing Providers, Louisiana Association of Affordable Housing Providers, Gulf Coast Housing Partnership, SMPS, and NOTCF, speaking on strategic planning, leadership, marketing, communications, and organizational growth. Rachel is also co-host of 30|90 Marketing's podcast, The Comms Exchange, and has appeared on Housing Heroes Hub and Uncommon Construction. As CEO, she brings a leadership perspective shaped by building a company, working with industry leaders, and helping organizations turn strategy into action.
Christianne Brunini
Christianne Brunini is Chief Growth Officer, housing expert, and communications leader with extensive experience working with affordable housing organizations and industry leaders on strategic planning, leadership, communications, and organizational growth. She has presented at conferences and events including the Louisiana Association of Affordable Housing Providers, Mississippi Association of Affordable Housing Providers, Texas Housing Association, Southwest NAHRO, Apartmentalize, and the National Women’s Affordable Housing Summit.
Christianne is also co-host of 30|90 Marketing’s podcast, The Comms Exchange, and has recently appeared on the Changemakers podcast. Her work focuses on helping organizations define priorities, strengthen internal and external communications, and support their teams and leadership.
Olivia Matthews
Olivia Matthews is Marketing Director and communications professional with experience at the intersection of the AEC industry, professional organizations, and strategic brand development. She has shared her expertise as a panelist on marketing in the AEC industry for Women in Architecture New Orleans and has been featured in several podcast conversations on the impact of professional groups and industry engagement. Olivia served as the 2023 President of SMPS New Orleans chapter. From these experiences, Olivia brings a thoughtful, industry-informed perspective to conversations about marketing, professional development, and building meaningful connections within the AEC community.
Our Approach
Whether we’re facilitating a strategic planning session or speaking to an industry audience, we tailor each engagement to the people, goals, and issues at hand.
For facilitated strategic planning, retreats, and workshops, we start with a conversation with leadership to understand goals and objectives. We then use a customized survey to hear from the broader audience and understand their needs, ideas, and hopes. From that feedback, we identify common themes and challenges, consult with leadership, and tailor the presentation and session around the priorities that emerge.
We host the session, facilitate the conversation, and help turn ideas into action. Following the engagement, we provide a customized 30-, 60-, and 90-day roadmap with identified priorities and next steps.
For keynotes and session speaking engagements, we start by understanding the audience, the event, and what organizers want people to take away. We work with organizers to identify relevant topics and then tailor the content to the audience and format.
Whether it’s a keynote, panel, class, or podcast, our presentations are grounded in real experience and current industry conversations, giving audiences useful ideas and perspectives they can take back to their work.
10 Signs Your Firm Needs a Strategic Plan Now.
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Your mission and vision are not aligned
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Leadership has different ideas about what should come next
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You have grown, but your story has not grown with you
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You are pursuing new markets, services, or opportunities without a clear direction
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Your organization is doing meaningful work, but your team is not aligned
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Your organization lacks standard operations and systems for achieving goals
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Your leadership is in transition
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It's been more than one year since since your last strategic planning session
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Your team is lacking key performance indicators (KPIs) and audacious goals
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Your company does not have a growth plan
Case Studies:
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Mississippi Association of Affordable Housing Providers (MAAHP)
Strategic planning process designed to help MAAHP identify its direction, strengthen member value, and create a practical roadmap for growth.
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Louisiana Association of Affordable Housing Providers (LAAHP)
Developing a focused strategic roadmap to align organizational priorities, strengthen member value, and guide LAAHP’s next chapter.
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Housing Authority Strategic Planning
Strategic planning workshop bringing together housing authority leaders to align on organizational priorities, explore strategic direction, and build practical roadmaps for change.
Connect with
the 30|90 Team
Whether you have a specific topic in mind or want to explore what will resonate most with your audience, 30|90 brings strategic perspective, industry insight, and a thoughtful approach to every conversation. Together, we’ll turn ideas into strategy, and strategy into action.
