Housing Advocacy Communications That Move Decision-Makers
Before 30|90, LAAHP's only touchpoint with members and stakeholders was the annual conference. We built the communications infrastructure to change that.
 
LinkedIn campaign with three content pillars:
1) Workforce housing data aimed at legislators and local officials
2) A board member social media video series featuring LAAHP leaders speaking to membership value, committee wins, and advocacy victories
3) Resident success story blogs that paired the human impact with the local and state official support for affordable housing policy
 
Stakeholder List & Engagement - Alongside the content campaign, we built a comprehensive stakeholder contact list from the ground up: state representatives, senators, parish presidents, city clerks, chamber leaders, and affordable housing developers statewide.

Newsletter - We launched a redesigned email newsletter distributed to both the membership and stakeholders, driving membership growth, industry education, and year-round visibility with decision-makers.

Results
- 537+ new decision-makers reached through a stakeholder newsletter, including state representatives, senators, parish presidents, and chamber leaders statewide.
- 63% average member open rate and 50% average stakeholder open rate, well above association industry benchmarks.
- 3,000+ impressions on a single LinkedIn post within the first two months of the campaign.
- A sustainable year-round communications program to foster member and stakeholder engagement.