The launch of CREDA Gulf Coast marked the beginning of a new chapter for the organization. Bringing that new identity to life required careful coordination across communications, operations, leadership, and member engagement to ensure every touchpoint reflected the new brand from day one.

​

30|90 Marketing led the rebrand activation from planning through execution. We developed the chapter's launch communications strategy, managed social media and email marketing, drafted the press release for CREDA Gulf Coast's PR team to edit and distribute, coordinated local media outreach, updated distribution lists, and transitioned every social media account, profile, image, and brand asset to reflect the new identity. Behind the scenes, we also established a new Google Workspace, transferred calendars and files, coordinated responsibilities among board leadership, and kept the project moving through ongoing communication and accountability. The rebrand was featured by Biz New Orleans.

​

Working closely with CREDA Global, we ensured the Gulf Coast chapter remained aligned with national brand standards while creating a launch that felt authentic to its local membership. That included participating in brand training, producing signage and promotional materials, coordinating branded merchandise, encouraging board participation across social media, and sharing chapter accomplishments with the national organization throughout the transition.

​

The launch produced immediate results. LinkedIn impressions increased to 7,600, up 153% over the previous month. Instagram reach grew 201%, Instagram views increased 346%, Facebook reach nearly tripled, and engagement climbed across every platform. Email performance also strengthened, achieving a 50% open rate, a 6% click rate, and more than 1,800 emails sent during the launch period.

​

The success of the project came from treating the rebrand as an organizational rollout rather than a marketing announcement. Every update, communication, and member interaction was coordinated to create a seamless transition, allowing CREDA Gulf Coast to launch its new identity with confidence and a strong foundation for future growth.