Your brand is the emotional response people have about you when you leave the room. Positive experiences, feelings, and images that relate in your mind to a company, a place, an experience, all create brand recognition. These positive vibes are the catalyst for the brand loyalty that we wish for our clients, consumers, and audience to have.
How a person perceives your product, service, experience or organization is your brand.
A brand is not a mark, a logo, a sign, an identity or a product. Brands can mean different
things to different people and can morph over time.
Building an impactful brand can create stronger ROI, internal alignment, an engaged workforce, and greater customer loyalty. A brand is really working when there is identifiable action coming from it – increased sales, greater social media engagement, heightened employee loyalty levels. Whether it is a brand refresh, a completely new campaign or continued brand engagement, building a brand that differentiates you in the marketplace will set you apart from your competitors and help your consumers to develop trust in you. In totality, marketing is about building connection with your consumer, and a powerful brand will do just that.
The “Father of Advertising” David Ogilvy defined brand as “the intangible sum of
a product’s attributes,” which basically translates into “all the parts matter!”
At 30|90 Marketing, when we delve into a brand campaign, we assess the organization from all perspectives, find the gaps, identify opportunities for improvement, highlight key strengths, then go from there. We strategize on a brand campaign that is best-suited for your firm’s goals and objectives, develop the proper messaging, and create a connectivity plan with your target audience.
Brand Audits (External & Internal)
Corporate Culture Assessments