Case Study: City of Westwego
Deliverables
Client: City of Westwego
Sector: Municipal Government and Tourism
Challenge: Connect the city’s tourism assets into a recognizable, navigable visitor experience
Services: Tourism Strategy, Destination Branding, Messaging, Mapping, Editorial Design, and Visitor Communications
30|90 Marketing partnered with the City of Westwego to create a cohesive suite of print materials supporting tourism and community outreach. The work included developing a sub-brand logo featuring the city’s iconic alligator, refreshing the trifold brochure, and designing a rack card for visitor distribution. A two-sided tourism map was produced to highlight landmarks, shops, and restaurants, while a walking tour guide invited visitors to explore Westwego’s historic Sala Avenue and its key attractions.
Westwego already had the ingredients of a distinctive Louisiana destination: a historic commercial district, fresh seafood traditions, cultural attractions, local businesses, and access to the bayou.
The challenge was not creating more things for visitors to do. It was helping people understand what Westwego had to offer, how its attractions connected, and why the city deserved a place on their itinerary.
The City of Westwego needed more than a new brochure. It needed a recognizable tourism identity and a coordinated system of materials that could move visitors from initial discovery to on-the-ground exploration.
Opportunity
Approach
30|90 Marketing helped Westwego shift from promoting individual attractions to presenting a connected visitor experience.
Our strategy centered on three priorities:
Create a Distinctive Sense of Place
We developed a tourism sub-brand featuring Westwego’s iconic alligator, giving the city a memorable visual identity rooted in its landscape, personality, and proximity to the bayou.
Make the Destination Easier to Explore
We organized Westwego’s landmarks, businesses, restaurants, and cultural attractions into practical visitor tools. Each piece was designed to answer a different question:
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Why should I visit?
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What can I do while I am there?
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How do I find the city’s major attractions?
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What else is nearby?
Build a Flexible Communications System
Rather than producing disconnected promotional pieces, we created a coordinated family of materials the city could use across tourism outreach, visitor distribution, community engagement, and stakeholder communications.