Google Ads Infrastructure That Turns Grant Funding Into Measurable Reach
WBEC South secured access to the Google for Nonprofits Ad Grant but needed a strategy to translate that funding into meaningful visibility and engagement. 30|90 Marketing was brought in to manage up to $10,000 per month in ad spend and build campaigns that could perform from day one.

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We launched four Performance Max campaigns, each aligned with a core organizational priority. Campaigns directed traffic to WBE Certification, the Annual Meeting Business Symposium, sponsorship opportunities, and WB Collective. Each campaign was structured to reach distinct audiences while reinforcing WBEC South’s broader mission.

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Campaign Development & Execution - We built each campaign from the ground up, developing SEO-informed headlines and descriptions designed to improve search visibility and click-through rates. We gathered and organized photo assets, created video content to strengthen ad performance, and ensured each campaign had the creative depth required for Performance Max to optimize effectively.

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Optimization & Performance - Once live, we continuously monitored and refined campaign performance. Adjustments to copy, targeting signals, and creative assets improved efficiency and engagement over time, allowing the campaigns to gain traction quickly within the grant structure.

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Results

• 326+ total impressions generated across four campaigns within the first campaign cycle.

• 58 total clicks driven to priority website pages, supporting certification, event attendance, and program visibility.

• Click-through rates as high as 29.17%, significantly exceeding typical Google Ads benchmarks.

• Established a scalable Google Ads foundation, positioning WBEC South to fully leverage ongoing grant funding.