The Comms Exchange: a Podcast by 30|90 Marketing — Season 2 | Episode 2

From Designer to Deal Maker: How Brandi Bailey Leads Business Development at Snyder Construction

In this episode of The Comms Exchange, hosts Rachel Ledet and Christianne Brunini sit down with Brandi Bailey, VP of Strategic Development at Snyder Construction Group. Brandi shares how she moved from commercial interior design into construction business development and what she has learned about communication, leadership, and growth along the way.

Together, they dig into how creativity shows up in business development, why authenticity and company values matter so much in construction, and how Brandi helps Snyder strengthen relationships with clients, partners, and communities. Brandi also talks about her focus on affordable housing, her time working in China, and how risk, empathy, and service shape the way she shows up as a leader.

If you are in construction, real estate, community development, or simply curious about how strategic partnerships and communication can fuel growth, this conversation is full of practical insight and heart.

Key Takeaways

• How Brandi transitioned from commercial interior design to construction business development and strategic leadership.

• Why creativity is a powerful tool in construction marketing, networking, and brand building.

• How authenticity and clear values help Snyder Construction Group grow while staying true to its roots.

• What working in China taught Brandi about risk-taking, nonverbal communication, and trusting your instincts.

• How Snyder builds a differentiated construction brand in a price driven market.

• Why affordable housing and LIHTC projects are a major focus for Snyder and how they impact communities.

• How relationship building, feedback, and empathy drive Brandi’s approach to business development.

• Why giving back through community service and nonprofit leadership keeps Brandi grounded and aligned with her work.