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The Crucial Role of Websites in Modern Business

Updated: Apr 12

The crucial role of websites in modern business

Modern-day businesses must keep up with technological advancements to adapt to consumer behavior trends. Over the past decade, consumer behavior has essentially shifted to online platforms. This means that having a website for your business is more important now than ever! A website is not just an extra asset anymore – it’s a necessity.

Consumers rely heavily on a business’ website when it comes to making purchases. In fact, 81% of shoppers choose to research a business online before making a purchase, with 47% searching for the business’ website. This shows just how important maintaining an online presence is in today’s world. Let’s discuss 5 reasons why websites are vital for modern-day businesses.


Why do modern-day businesses need a website?

24/7 Accessibility and Global Reach

There was a time when businesses relied solely on physical storefronts to showcase their products or services. However, in the digital era, that’s not necessarily true anymore. Of course, your physical storefronts still matter, but having a website allows global reach and 24 accessibility. This opens so many doors for a business to collect new clients and grow its sales.

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Credibility and Trust

Consumers often rely on the internet as their main source of information. This means that if your business doesn’t show up online – there’s a huge chance consumers will not flock to your business. Having a website demonstrates a sense of legitimacy. Consumers can view client testimonials and real-time updates which ultimately instills trust in your consumer relationships.

Cost-Effective Marketing

While traditional marketing is still prevalent, a website is cost-effective marketing that studies show ultimately builds more reach. With search engine optimization (SEO) and social media integration, your website is just another addition to your marketing strategy. Website analytics also allow you to refine your marketing efforts and maximize your return on investment.

customer experience

Maximizes Customer Experience

When looking at the benefits of having a website, you have to view it as a direct line of communication with your customers. Website design has grown so much that features such as live chat, contact forms, and comment forums allow your customers to get an answer to their questions in a matter of seconds. Consumer attention span has decreased drastically, therefore if they don’t get the information right away, they aren’t happy. A website can help increase your customer engagement, which ultimately leads to more sales and clients.

Competitive Advantage

As we mentioned earlier, having a website is no longer a luxury – it’s a competitive necessity. If your competitors have a strong online presence and you don’t, you risk the chance of being overshadowed. When it comes down to choosing you or the competitor, there is a high chance consumers will go with the business that has the best online presence.

The digital era has been here, and it’s time to adapt to it! If your business doesn’t have a website then you are missing out on global reach, credibility, competitive advantage, and much more. If you haven’t considered a website for your business, now is the time to do it. 30I90 Marketing has a team of web design experts who are ready to bring your business into the digital era. Contact us today to get started with your website.

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