Case Study: Hydrocarbon Engineering
Deliverables
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Brand strategy and identity development
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Website design and development
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Technical messaging and collateral
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Trade show booth design
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Business development and sales support
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Executive interviews
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Conference representation and on-site support
30|90 Marketing provided comprehensive marketing and business development support for Hydrocarbon Engineering, a newly formed management allocation and production company that services the oil and gas and petrochemical industry. This technology integrates database/financial management with accurate output forecasting after hydrocarbons travel through the pipeline and other distribution channels. Because of pressurization, temperature, and other factors, hydrocarbons change from liquid to gas and are “measured” in different quantities. Understanding the technical application of this process was paramount to developing branding, a new website, marketing materials, and trade show booth/presentation tools.
30|90 Marketing developed all branding and marketing components and represented the company at a trade organization conference in San Francisco. This client project was highly technical, required multiple interview sessions with the ownership team, and numerous drafts to finalize each document. The entire marketing package was built over six months.






