Case Study: Affordable Housing Roadmap



Deliverables
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Affordable Housing Research & Narrative
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Graphic Design Explainer Tool
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Print Coordination
30|90 Marketing partnered with Longwell Riess and Little & Associates to develop the Affordable Housing Roadmap, a clear, well-branded explainer tool designed to simplify the affordable housing development process for stakeholders.
Affordable housing development involves multiple phases, funding sources, regulatory steps, and stakeholder groups. Many of these terms and processes can be difficult to navigate even for experienced practitioners. The piece transforms complex terminology, timelines, and structural components of affordable housing development into an accessible resource for client conversations, policy discussions, and partner engagement. By consolidating research, narrative explanation, and visual design, the roadmap enhances how complex housing concepts are communicated in practice.
The Affordable Housing Roadmap breaks down these complexities into clear, visually guided steps and explanations, making it easier for developers, advocates, partners, and decision-makers to understand the landscape and engage more confidently with development strategy.
A QR code included in the piece links readers to further research and related resources, extending its usefulness as both a print and digital engagement asset. Visit the blog article link to learn more.
30|90 turned the complexities of affordable housing into a clear, visual roadmap that resonates. Their ability to simplify timelines, terminology, and deal structures into accessible graphics and messaging has been a game-changer in our conversations with legislators and partners.
Todd Little, Managing Member
Little & Associates


