Case Study: The TBS Way
Deliverables
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Culture Book Project Management
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Content Review and Copy Writing
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Graphic Design + Print Production
30|90 Marketing collaborated with T. Baker Smith, a regional engineering, environmental, and surveying firm, to create a comprehensive culture book guided by CEO Kenny Smith. Rooted in the Entrepreneurial Operating System (EOS) framework, this project transformed the leadership team’s vision into a stylized, practical guide that captures how the company operates both functionally and culturally. Designed as both an onboarding resource and a handbook for daily operations, the book weaves T. Baker Smith’s core values—Heart. Knowledge. Grit.—throughout its pages. The result is a professional, highly branded piece that reflects the firm’s identity: updated and polished, yet authentically grounded with the “boots in the mud” spirit that defines their work.
"Working with 30|90 Marketing on our recent culture book project was an outstanding experience. Their team brought professionalism, creativity, and true collaboration to every step of the process. From concept through final design, their attention to detail was unmatched. Working in the marshes and playing in the dirt for over 100 years to solve complex problems, we certainly don't lack culture at TBS... But 30|90 helped us bring the Heart, Knowledge, & Grit to life, and it now oozes from every page. Beyond the deliverable itself, we truly value the partnership and enjoyed the entire process of seamless collaboration with the 30|90 team."
Brian Moldaner, PE, Chief Growth Officer
T. Baker Smith