TikTok quickly became one of the most popular social media platforms in the world, but does that mean it could also be important for your business? According to Wallaroo, TikTok officially has over 1 billion active users per month. The exposure is outmatched, and it is not too late to join in on the action and utilize this platform to grow your business. The platform is large enough to garner an audience right away which makes it a stand-out compared to other social platforms.
What makes TikTok different from other platforms is the content it puts out. While Facebook, Instagram and LinkedIn are mostly focused on images and texts, TikTok is all video. Brid.tv shows us that 95% of a message customers see in a video remains with them. This is a huge plus for brands that are on TikTok because their message has a higher chance of gaining the reach they want (with longer viewing times).
TikTok has many features that allow brands to really connect and engage with their audience.
User Sounds - User sounds serve as a page for users who are interested in the same sound. When a user creates a sound, any user can click on the sound and see every video that has been made on TikTok with that same sound. This allows businesses to help target their specific audience while capitalizing on hip music/audio trends.
Duet - Duets on TikTok allows user interaction and engagement to really take off. With this feature you can actually respond to a user’s video with your own video. This can make engagement for your business a lot more exciting and creates customer loyalty.
Stitch - The stitching feature allows you to actually use part of another user’s video in your video. You could create a 10 second clip and then use 5 seconds of a popular user’s video within it. This allows your TikTok to have the potential to show up on the “for you” page of people who follow that original user.
Green Screen - Green screen allows a user to video themselves in front of a picture, video, or another user’s TikTok. This is a popular trend that goes well when you are speaking about a certain picture or video that needs to be shown.
These features allow you to open up your exposure through an even broader audience than you thought was possible. All of these features have their own hashtags that allow increasing reach and engagement. TikTok’s unique and accurate algorithm will likely get your business’ posts on your ideal clients’ For You Page.
Why Now?
TikTok is not going anywhere anytime soon. That platform’s success has even driven their competitors to find unique ways to focus more on videos to keep up with TikTok. You may hear “TikTok is just for Gen-Z, my target audience isn’t on there”, but you’d be surprised. According to Backlink, 53% of TikTok’s active user accounts are in the age range 30-50+. Just like Instagram and Facebook, TikTok may have started out as a “young” platform, but it is already growing to have a much larger demographic set. With that being said, if you don’t think your target audience is on TikTok yet, it won’t be long before they are. Get ahead of your competitors and discover what you can do on TikTok now.
Are You Ready?
If you are ready to start your venture into TikTok for your business, here are some things to get you started:
Determine Your Goals - You may not have an answer right away and your answer can change, but you should have a general idea of the purpose of your content before starting TikTok.
Share Valuable Information - Your goals and content should align. Make sure to consider your audience when creating and sharing your content.
Be Consistent - Keep your posts consistent. Our advice is to set a rhythm at the beginning of your social media planning to determine how many times a week you want to start posting on TikTok. Your videos may not get all the attention you are hoping for right off the bat, but stay with it! Part of venturing to a new platform is learning what content performs the best.
Explore TikTok - To stay up to date with the latest trends you have to stay active on the app. You don’t want to fall behind on what's trending. Trends change weekly so if you want to really excel on TikTok, you have to stay up to date with what is going viral on the app. The best way to do this is stay active on TikTok’s Discover page.
It's time to get excited about what TikTok has to offer and get your business on one of the fastest growing social media platforms today!
Check out a few captivating brands that are implementing TikTok in their digital strategy: