Dear Architects, we’re talking to you. In fact, we’re speaking to design professionals in general, so we want to add the title: Why Engineers Need Content Marketing too. What exactly is content marketing and why does it matter to a professional services firm? Content marketing is used to attract, engage, and build your audience by creating and sharing relevant articles, blogs, videos, podcasts, case studies, and other media. Just like any other industry, content marketing is a vital tool for the success of an architect.
You may ask WHY? Shouldn’t an architect’s work speak for itself through visuals or project examples? The simple answer is no! Content Marketing is a second layer of “proof” that showcases expertise, creates trust, attracts clients, improves website traffic, shows why you differ from your competition and keeps your business in the eyes of clients when they need your services. P.S. It’s also a fantastic tool in recruiting because it shows your passion, and community engagement, and applies a layer of humanity to your company’s culture.
Reasons Why Architects Need Content Marketing:
Showcase Expertise and Gain Trust
Content marketing gives architects (and design professionals) the opportunity to demonstrate their expertise within the industry, areas of specialization, and unique case studies. Sharing valuable content not only informs and educates the audience but also creates trust and helps build a reputation in specialty markets.
Attract and Engage with Potential Clients
Building trust is a huge benefit of investing in content marketing. By posting and sharing thoughts and ideas routinely, content leads to visibility growth and winning new business. The more informative and insightful your content to your target audience, the greater your chance of growing your business.
Stand Out from the Competition
With many firms competing for the same work, it is important to make yourself stand out from the crowd. Creating content that is unique and sets you apart shows potential clients your strongest assets (your people!) and why you would be a great company for them to partner with. Plus, the Google Bots love updated content with keywords that matter to your industry. Consistency is key to winning the SEO game (see below).
Improve Website Traffic
Intriguing content marketing makes your audience want to learn more about you, your brand, and your services. When they see a post that creates interest and draws them in, they are highly likely to visit your website. Writing smart content that includes keywords and phrases relevant to your industry also increases SEO and improves your website's visibility in online searches.
Content Matters for You
Content marketing is a great way for architects and other design professionals to establish themselves as front-runners in the industry, engage with current clients, attract potential clients, stand out from competitors, and increase their online visibility. If you are an architect looking to build a strong content marketing strategy, reach out to 30|90 Marketing today. We are ready to work with you and help you grow your business!