It seems like every day more and more social media platforms are popping up. They all serve different purposes including social networking, media sharing, discussion forums, content curation, bookmarking, consumer reviews, and blogging. No need to panic, not all these platforms are necessary for everyone. In fact, we recommend using no more than 3 platforms, or maybe even 2 if you are just starting out or finding it difficult to maintain consistency with them. Let’s look at some of the most popular platforms’ stats and purposes to help determine which platforms are right for your business’s needs.
830 million users in more than 200 countries and territories across the globe
42.8% of LinkedIn users are female and 57.2% are males
36% of US adults aged between 30-49 use LinkedIn
There are more than 55 million companies listed on LinkedIn
52% of buyers list LinkedIn as the most influential channel during the research process
LinkedIn is the largest professional networking site in the world! It is important to keep your LinkedIn profile up-to-date, including your professional experience, skills, awards, certifications, and education. Most users turn to LinkedIn to develop and enhance professional relationships, conduct research, find and post job opportunities, and continually learn skills related to their careers. If you are looking for career growth, you are a small business owner or student, or you are on the hunt for a new job, LinkedIn is a great option for you to connect with an extensive network of industry professionals, businesses, and organizations.
Benefits of Using LinkedIn for Your Business:
Build your professional network
Make connections with potential leads
Increase exposure and credibility
Attract qualified employees
Attract new business
Facebook has 2.93 billion active users
Facebook is the 3rd most visited website in the world
75% of females and 63% of males in the US are Facebook users
Facebook reports 2.08 billion people can be reached through ads
A “typical” user clicks on 22 Facebook ads in a 30-day period
Facebook is the world’s largest social media platform with over 2 billion users. The platform makes it easy to connect and share photos, updates, and events with family, friends, and customers. Businesses use Facebook to promote their brand’s products and services through photos, videos, updates, and website links. Facebook also allows companies to build stronger relationships with consumers by engaging in post comments or liking or commenting on posts in which consumers tag them.
Benefits of Using Facebook for Your Business:
Easily reach your target audience
Connect with current and new customers
Increase website traffic
Instagram has more than 1 billion users using the app every month
Users browse for an average of 53 minutes per day on Instagram
47.8% of all Instagram users are female while 52.2% are male
31.2% of Instagram users are 25-34 years old
17.6% of the world's population uses Instagram
Instagram is a social media platform that also serves as a great marketing tool for your business. Users can share photos and videos for personal or business use. Instagram offers a variety of ways to post your content including posts, stories, and reels. If you’re wondering what the difference is between stories and reels, stories are 15 seconds long and can only be seen by your followers or friends. Stories are also automatically deleted after 24 hours. Reels can be up to 90 seconds and can be seen by anyone in the public. They are also visible and discoverable (by search words) until deleted by the profile owner.
Benefits of Using Instagram for Your Business:
Increase brand awareness
Easily engage with current and new customers
Promote your product or services through eye-catching photos and videos
443 million people use Pinterest per month
75% of users are women, 15% are male, 8% are unspecified
32% of people aged 18-29 years used Pinterest at the beginning of
2021, as did 34% of those aged 30-49 and 38% of those aged 50-64
Marketers can reach over 200 million via Pinterest
It was the fastest site to reach 10 million unique monthly visitors
Pinterest is a platform that serves as a digital bulletin board with billions of “pins” that users can search for and share ideas and inspiration in many industries and categories. You can create boards for different themes to keep the ideas you find organized and easy to find. A lot of businesses like using Pinterest as a way to stay on top of upcoming changes and trends within their industry. Pinterest also has a great track record of creating leads that turn into sales!
Benefits of Using Pinterest for Your Business:
Stay up to date on industry trends
Drive website traffic
Increase brand awareness
TikTok has over 1 billion monthly active users
60% are female users and 40% are male users
60% of TikTok users are Gen Z
TikTok screen time per user is currently at 26 hours per month
29% of consumers that have TikTok installed on their phone use it every day
TikTok is the #1 social media platform that allows users to create, share, and discover short videos. TikTok is a tool where businesses can be seen, grow their audience, and achieve big results. With just a few steps, anyone can easily create a video that has the potential to reach millions. Did you know that after watching brand videos, 1 in 2 Gen Z users are likely to make a purchase?
Benefits of Using TikTok for Your Business:
Partner with Influencers
Take advantage of user-generated content
Increase brand recognition
Users discover new products and brands
Twitter has around 450 million monthly active users
56.4% are male users and 43.6% are female users
54% of Twitter users are more likely to buy new products
67% of B2b marketers use Twitter as a digital marketing tool
30% of consumers want to see brands using Twitter more
Twitter is a social media networking site where users can connect with and share their thoughts with a big audience. Twitter can be very useful to businesses trying to grow their audience by tweeting useful information and industry content. Businesses can also use Twitter to advertise their products or services, but the platform recommends doing so sparingly.
Benefits of Using Twitter for Your Business:
Easily communicate with your audience
Quickly provide customer support
Build a brand community
As you can see there is a lot to consider when deciding on what social media platforms you should focus on for your business. First, make sure you know your audience’s demographics and what platform it best lines up with. Look at what platforms your competitors are using and what platforms best meet the needs of your industry. And finally, be sure you understand what each platform is best used for.
Remember 30|90 Marketing is always here and ready to help you choose the best channels and to create a social media marketing plan to help your business grow and succeed. We have also developed a guide for setting up your social platforms and adding administrators to your page if you do decide to hire a social media consultant! Contact our team today!