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What Social Media Platform is Best for You?

It seems like every day more and more social media platforms are popping up. They all serve different purposes including social networking, media sharing, discussion forums, content curation, bookmarking, consumer reviews, and blogging. No need to panic, not all these platforms are necessary for everyone. In fact, we recommend using no more than 3 platforms, or maybe even 2 if you are just starting out or finding it difficult to maintain consistency with them. Let’s look at some of the most popular platforms’ stats and purposes to help determine which platforms are right for your business’s needs.


LinkedIn Stats:

  • 830 million users in more than 200 countries and territories across the globe

  • 42.8% of LinkedIn users are female and 57.2% are males

  • 36% of US adults aged between 30-49 use LinkedIn

  • There are more than 55 million companies listed on LinkedIn

  • 52% of buyers list LinkedIn as the most influential channel during the research process

LinkedIn is the largest professional networking site in the world! It is important to keep your LinkedIn profile up-to-date, including your professional experience, skills, awards, certifications, and education. Most users turn to LinkedIn to develop and enhance professional relationships, conduct research, find and post job opportunities, and continually learn skills related to their careers. If you are looking for career growth, you are a small business owner or student, or you are on the hunt for a new job, LinkedIn is a great option for you to connect with an extensive network of industry professionals, businesses, and organizations.

Benefits of Using LinkedIn for Your Business:

  • Build your professional network

  • Make connections with potential leads

  • Increase exposure and credibility

  • Attract qualified employees

  • Attract new business


Facebook Stats:

  • Facebook has 2.93 billion active users

  • Facebook is the 3rd most visited website in the world

  • 75% of females and 63% of males in the US are Facebook users

  • Facebook reports 2.08 billion people can be reached through ads

  • A “typical” user clicks on 22 Facebook ads in a 30-day period

Facebook is the world’s largest social media platform with over 2 billion users. The platform makes it easy to connect and share photos, updates, and events with family, friends, and customers. Businesses use Facebook to promote their brand’s products and services through photos, videos, updates, and website links. Facebook also allows companies to build stronger relationships with consumers by engaging in post comments or liking or commenting on posts in which consumers tag them.

Benefits of Using Facebook for Your Business:

  • Easily reach your target audience

  • Connect with current and new customers

  • Cost-effective advertising

  • Increase website traffic


Instagram Stats:

  • Instagram has more than 1 billion users using the app every month

  • Users browse for an average of 53 minutes per day on Instagram

  • 47.8% of all Instagram users are female while 52.2% are male

  • 31.2% of Instagram users are 25-34 years old

  • 17.6% of the world's population uses Instagram

Instagram is a social media platform that also serves as a great marketing tool for your business. Users can share photos and videos for personal or business use. Instagram offers a variety of ways to post your content including posts, stories, and reels. If you’re wondering what the difference is between stories and reels, stories are 15 seconds long and can only be seen by your followers or friends. Stories are also automatically deleted after 24 hours. Reels can be up to 90 seconds and can be seen by anyone in the public. They are also visible and discoverable (by search words) until deleted by the profile owner.

Benefits of Using Instagram for Your Business:

  • Increase brand awareness

  • Increase sales

  • Easily engage with current and new customers

  • Promote your product or services through eye-catching photos and videos


Pinterest Stats:

  • 443 million people use Pinterest per month

  • 75% of users are women, 15% are male, 8% are unspecified

  • 32% of people aged 18-29 years used Pinterest at the beginning of

  • 2021, as did 34% of those aged 30-49 and 38% of those aged 50-64

  • Marketers can reach over 200 million via Pinterest

  • It was the fastest site to reach 10 million unique monthly visitors

Pinterest is a platform that serves as a digital bulletin board with billions of “pins” that users can search for and share ideas and inspiration in many industries and categories. You can create boards for different themes to keep the ideas you find organized and easy to find. A lot of businesses like using Pinterest as a way to stay on top of upcoming changes and trends within their industry. Pinterest also has a great track record of creating leads that turn into sales!

Benefits of Using Pinterest for Your Business:

  • Stay up to date on industry trends

  • Drive website traffic

  • Increase brand awareness


TikTok Stats:

  • TikTok has over 1 billion monthly active users

  • 60% are female users and 40% are male users

  • 60% of TikTok users are Gen Z

  • TikTok screen time per user is currently at 26 hours per month

  • 29% of consumers that have TikTok installed on their phone use it every day

TikTok is the #1 social media platform that allows users to create, share, and discover short videos. TikTok is a tool where businesses can be seen, grow their audience, and achieve big results. With just a few steps, anyone can easily create a video that has the potential to reach millions. Did you know that after watching brand videos, 1 in 2 Gen Z users are likely to make a purchase?

Benefits of Using TikTok for Your Business:

  • Partner with Influencers

  • Take advantage of user-generated content

  • Increase brand recognition

  • Users discover new products and brands


Twitter Stats:

  • Twitter has around 450 million monthly active users

  • 56.4% are male users and 43.6% are female users

  • 54% of Twitter users are more likely to buy new products

  • 67% of B2b marketers use Twitter as a digital marketing tool

  • 30% of consumers want to see brands using Twitter more

Twitter is a social media networking site where users can connect with and share their thoughts with a big audience. Twitter can be very useful to businesses trying to grow their audience by tweeting useful information and industry content. Businesses can also use Twitter to advertise their products or services, but the platform recommends doing so sparingly.

Benefits of Using Twitter for Your Business:

  • Easily communicate with your audience

  • Quickly provide customer support

  • Build a brand community

As you can see there is a lot to consider when deciding on what social media platforms you should focus on for your business. First, make sure you know your audience’s demographics and what platform it best lines up with. Look at what platforms your competitors are using and what platforms best meet the needs of your industry. And finally, be sure you understand what each platform is best used for.

Remember 30|90 Marketing is always here and ready to help you choose the best channels and to create a social media marketing plan to help your business grow and succeed. We have also developed a guide for setting up your social platforms and adding administrators to your page if you do decide to hire a social media consultant! Contact our team today!

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