Everyone knows that word-of-mouth communication is a very effective marketing tool. When consumers read what customers think of your products or services, it helps them to decide with confidence whether to make a purchase or not. Google reviews have become a trusted source of word-of-mouth marketing among consumers. In fact, over 80% of consumers turn to Google reviews before making a purchase.
Why are google reviews so important?
Google reviews have become a trusted resource for many consumers because they raise the credibility of your business online, create brand trust, increase website traffic, lead to increased sales, and improve online search rankings. When people see good reviews of your business, they are more likely to visit your website or establishment.
Is your business set up to receive Google reviews?
Before your customers can provide reviews for your business you will need to make sure your Google Business Profile is set up properly.
Here’s a quick checklist to help ensure your profile is ready:
Know Google’s Terms of Service: never offer rewards or incentives in return for a review.
Make sure your business is a “place” on Google maps.
Verify your Google Business Profile
How do you get your customers to provide Google reviews for your business?
Your Google Business Profile is set up and ready for customers to provide reviews. Now it’s time to have your profile filled with impactful insights from previous consumers. Let’s look at some helpful tips to make this happen.
Make sure you know the process – you can’t guide consumers through if you don’t know how to do it yourself.
Create and add Google review links with a call to action to your website, email signature, and social media channels – this can accomplish two things: encourage customers to easily leave reviews & lead potential customers to your existing reviews.
Ask customers to leave reviews: this can be done in person, through social media, e-blasts and even printed pieces including postcards or signage in your establishment with a QR code leading customers directly to the Google review page.
Let your customers know the process is quick and easy.
Encourage your business vendors and partners to leave reviews.
Engage with existing reviews: thanks customers for positive reviews and respond to negative reviews with positive feedback or a resolution.