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How Solopreneurs Can Boost Business via Freelance and Tech-Based Assistance

Guest Blogger Courtney Rosenfeld of Gig Spark

30|90 Marketing is committed to working with large and small corporations to enhance their marketing techniques. Specializing in small businesses and solopreneurs, they can bring your marketing strategy to the next level.

If you've just opened a solo business, you might be wondering how you can boost your sales and get your feet off the ground. And, while you might enjoy the independence your solopreneurship offers you, sometimes the benefits of hiring freelancers or asking for tech help can take your company to the next level.

As a solopreneur, your schedule is likely busy. Choosing to outsource some practices like marketing or invoicing can help you focus more time on other aspects of your company, such as growth.

Here are some tips for hiring freelancers and outsourcing tech help when you're a solopreneur.

Outsource Marketing

At the beginning of your solopreneur journey, you probably spent endless hours working on your marketing and branding initiatives to ensure your business was in the best possible position.

However, once your company is established, you can outsource some of your marketing initiatives and free up your time. For example, as a solopreneur, you should not be responsible for updating your website or managing all of your social media pages, as these tasks can be easily, and often more effectively, carried out by a freelancer or tech-help company.

It might be nice to think of yourself as a Jack-of-all-trades, but the digital marketers at 30|90 Marketing can carry out these tasks more effectively. The 30|90 team specializes in branding and developing your marketing strategy as well as digital marketing. Their expertise also extends to website development and event marketing making your job easy. Therefore, outsourcing marketing processes is particularly beneficial to your business.

Hire a Billing Assistant

Billing and invoicing are essential to your business's success; after all, it's how you get paid. However, as a solopreneur, there's no need for you to carry out all of your billing alone.

Choosing the correct billing assistant or using technology-driven invoicing software can help save your business time and effort.

Additionally, staying on top of paying outgoing invoices is essential to maintaining working relationships, and falling behind could get you into trouble with important business partners. Avoid damaging these relationships by outsourcing your invoicing processes.

Finding Qualified Candidates

One thing to remember when outsourcing freelancers and tech help agencies as a solopreneur is to hire qualified and highly skilled candidates.

One of the easiest ways to find great candidates is via online job platforms. These platforms weigh reviews, pricing, and delivery time and suggest premium candidates.

However, if you don't have the time to scroll through profiles online, you could also consider hiring a reliable recruitment company that will do the hard work for you.

It’s important to read testimonials when choosing a freelancer to get an idea of not only how well they treat their clients, but to also have an understanding of their work ethic.

Forming an LLC Online

There are many benefits to operating as a limited liability company (LLC), including:

  • Limited personal liability for debts

  • Reduced paperwork

  • Increased flexibility

  • No double taxation

If you plan to start up an LLC in Louisiana, there are typically five steps required, including naming your LLC, filing your Articles of Organization, and choosing a registered agent. It's essential to know your city's licensing and permit requirements. You’ll also need to obtain an employer identification number (EIN) and register for state taxes.

Boost Your Business Today

Being a solopreneur has many benefits, including increased autonomy, flexibility, and independence. However, sometimes outsourcing marketing, tech support, or billing can help take your business to new heights. You may also find it beneficial to set up an LLC.


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