Every brand begins with an idea which has to eventually come to life. A lot of business owners know what their story is and how they can answer their clients' needs, but struggle with how to portray it through their marketing. It’s not enough for you to know yourself what your brand does; all of your clients and potential clients have to understand it as well.
A brand story is a chance for your brand to stand out from the competition. What makes you unique, and what can you do differently? All of these questions are important to implement throughout your marketing strategy.
Let’s talk about how we can help tell your brand story in an effective way to help grow your business.
Take a blurry vision and make it clear
A lot of times business owners have a great vision of their story and values, but simply can’t put it together in writing. If it’s not clear enough for your audience then they are left with a blurry version of what they THINK your brand is. Marketing professionals are great at taking your thoughts and values and changing them into something your audience can clearly understand.
Strategically narrow down your expertise
We often get excited when starting something new and think we can do it all. This is a great mindset to have, but it can come off as confusing to your audience. It’s important to have a clear and concise breakdown of your expertise and focus your marketing efforts on those specifically. With our help, we can strategically narrow down your audience and see what expertise you should be marketing to keep your business growing.
Tell your story in a way your audience can understand
Consumers buy products and services, but that doesn’t mean they know everything about the industry. Business owners often struggle with marketing their brand because they use a language that their audience just doesn't understand. We can help simplify your brand messaging while also keeping the industry knowledge you have in it.
Figure out what problems you solve
It’s not enough to just be able to say my product/service can do “this” for you. Consumers don’t think that broadly. They generally have a specific problem that they want a solution for. Marketing experts know how to take your broad solution and create multiple consumer pain points for you to market to. This is important to be able to reach every person in your target audience.
Your brand messaging is an essential part of your marketing strategy and needs to be done in a strategic way. You always have to think about your target audience and how they will receive information and understand as consumers. Our 30|90 Marketing experts specialize in streamlining brand communication and marketing tactics to create an overall guideline your brand can stand on. Reach out to us today to see how we can help tell your brand story!
