Building your brand on social media plays a huge role in how your customers perceive you. Online behavior is just as important as offline behavior. In fact, it may be even more important because studies show 50% of social media members use social networks to research a brand’s products or services. Most people check social media profiles before even considering a brand. We do it, you do it, we ALL do it! The only way to stay on top and stand out to your potential customers is to build your brand on social media, and we are here to help.
5 tips to building your brand on social media:
Fully Update Your Accounts
Social media has been around for a while so there is a chance that your brand started a social profile a long time ago to try it out and then you never really kept it up. Well, now is the chance to clean it all up! Decide which accounts you will be ACTIVELY using and delete any others you know you will never be able to post consistently. Go through any old content you posted previously, and if it’s questionable, delete it. You don’t want to give anyone the chance to go through your profile and question your messaging on brand consistency! Remember, brands evolve, so if you get a new logo or color scheme or tagline, make sure to keep them updated on your profiles.
Regularly Share Content and Make Posting Easy
Say it with me: an active profile is an attractive profile! You MUST stay active on social media by posting regularly. Customers need to know that you are involved and that you can communicate through any platform they prefer. We know posting regularly can requires lot of time and dedication, but there are plenty of apps and web platforms that help ease the process with schedule ahead features. Plan your content for the month and dedicate a few days to creating and scheduling posts. If that still feels like too much for you, reach out to us about what we can provide support for social media posting!
Keep Social Posts Positive and Engaging
Posting regularly doesn’t make a difference if the content isn’t positive and engaging. The whole point of content is to make your followers want to be a part of your brand conversation and that can’t happen without engaging content. You’ve got to put in the effort to create the eye-catching content your followers want to see. Engage them in conversation, ask them questions and make them feel included. Remember, people aren’t just buying your products and services, they are buying YOU. It’s not easy to make an authentic connection over social media, but with genuine content and meaningful engagement, it’s possible.
Keep Your Brand Voice, Image and Tone Consistent
You might already know that sticking to your brand persona is important, and if you don’t, it’s time to learn! Once again, your brand is YOU and every single thing associated with your brand needs to embody what you believe. It may sound silly, but the way you answer comments, what you type in your captions and the content you post ALL MATTER. When a consumer talks about your brand there should be no question about what you believe in. It’s more than just “ I want to be funny”, you need to develop your ideas and support your approach. Following your brand guidelines is essential in this process.
Study Your Competition
The best way to build your personal brand on social media is to understand the fundamentals. Social research and trial and error are huge parts of this process. Take some time to study what your competitors do on their social platforms. It may not match your brand guidelines, but it could spark interest for your own ideas! Social research will also help you understand your audience and what type of content they like. Unfortunately, no matter how much research you do, it will never be perfect right from the start. You will have to test out your strategy to see what content stands out to your target audience. From there, you will ultimately build your own brand awareness through interaction and feedback from your audience.
These 5 quick tips on Building Your Brand on Social Media should help get you started on your journey of building your brand online. We understand that this may not be an easy task, but that’s what we are here for! Our job is to make your life easier while growing your business. If you need more help, reach out to 30|90 Marketing today!