With less than a month before a major career fair, Little & Associates turned to us to help showcase the human side of a highly technical profession. They needed a culture-focused recruiting video that could serve as the centerpiece of their booth. We led creative direction—shaping the script, messaging, and concept to highlight the firm’s personality, values, and workplace culture—while partnering with a videographer to bring the story to life. Designed for versatility, the video was also designed to repurpose across the firm’s website and social media, extending its impact far beyond a single event.

 

Using the video as the anchor, we reimagined the booth experience with a custom hop-up banner, branded tablecloth, and refreshed brochures. The materials struck a balance between technical expertise and people-first culture, resonating with recent graduates at the fair as well as seasoned professionals and prospective clients online. The result was a cohesive, professional presence that elevated Little & Associates’ brand and positioned the firm as an employer of choice in the competitive accounting and affordable housing fields.