Economic Development Marketing
Marketing & communications for economic development organizations that build alignment, attract investment, and support long-term community outcomes.
Economic development work is complex, highly visible, and often misunderstood. It requires clear communication across public agencies, private partners, elected officials, community stakeholders, and prospective investors—each with different priorities and measures of success.
Our work helps economic development organizations translate strategy, initiatives, and impact into communications that are credible, accessible, and aligned with real economic goals.
We work with a range of development organizations, including:
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Multifamily developers
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Mixed-use and urban infill projects
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Affordable, attainable, and workforce housing developers
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Commercial and office development teams
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Public–Private Partnership and Housing Authority–led Initiatives
Commercial development projects involve high financial stakes, long timelines, and complex stakeholder intersections. Effective communication helps developers:
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Support public and agency approvals with transparent narratives
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Communicate project value to financial partners, communities, and public agencies
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Build trust with communities
Our services are designed to support long pursuit cycles, public process requirements, capital conversations, and meaningful stakeholder engagement through:
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Early-stage project positioning
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Capital and partner communications
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Public-facing materials and engagement assets
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Project and portfolio websites
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Milestone announcements and project launches
Brand Infrastructure™ for Developers
Effective development marketing requires clear positioning, disciplined messaging, and communications that hold up through financing, approvals, construction, and delivery.
Positioning & Strategy
Clear project positioning and marketing strategy aligned with market realities, delivery constraints, and stakeholder priorities.
Capital, Partner & Public-Sector Communications
Credible communications that support investor, lender, partner, and agency discussions, including capital materials, RFPs, RFQs, and qualifications packages tied to funding, approvals, and public–private partnerships.
Digital & Project Communications
Websites and digital assets that communicate project intent, credibility, and progress over time, supporting visibility and stakeholder engagement.
Public Process & Milestones
Communications for public meetings, community engagement, and project milestones that build trust, maintain transparency, and sustain momentum.
Featured Development Partner - City Center
Mixed-use Redevelopment Project (Lake Charles, LA)
Transforming a former downtown mall site into a vibrant, community-oriented destination, the project includes residential, commercial, and public-facing spaces and reflects a public–private approach to downtown revitalization.
Our work supported project positioning and communications tied to branding, stakeholder engagement, and Pilot Program approval process.
Branding
A visual identity developed to reflect the scale, intent, and civic importance of the City Center redevelopment, designed to work across public-facing materials, partner communications, and long-term project use.
Stationery Design
A coordinated stationery system created to support consistent, professional communications with partners, agencies, and stakeholders throughout the development and approval process.
Pro forma & Pilot Program Booklet
A structured booklet used to secure City approval of the pilot program and communicate redevelopment scope, financial assumptions, and leasing opportunity to public officials, stakeholders, and prospective tenants.
Featured Development Partner - People's Housing+
Historic Louisiana Firehouse Project (New Orleans, LA)
An affordable housing redevelopment project in New Orleans led by People’s Housing+, focused on adaptive reuse and community-centered revitalization. The project reflects a public-sector–adjacent development process supported by coordinated communications, milestone events, and public-facing materials.
Our work helped drive the passage of the New Orleans Affordable Housing Trust Fund.
Event Programs & Project Summaries
Concise programs and project summaries developed to clearly communicate scope, phasing, and purpose to public officials, partners, and event attendees, with materials designed for both on-site use and ongoing reference.
Signage & Speaker Coordination
Invitation, and signage design paired with speaker scheduling, run-of-show development, and talking points to ensure clear, aligned messaging across agencies and stakeholders.
Event Planning & Execution
End-to-end planning and execution for groundbreakings, ribbon cuttings, and milestone events, including logistics coordination and on-site management aligned with public process and project schedules.