From Culture to Commerce: Marketing for Culture Bearers

From Culture to Commerce: Your First Marketing Plan

Elevate Series offered by: New Orleans Tourism and Cultural Foundation

Before the new year rushes in, now is the time to initiate your marketing plan. This workshop, led by Rachel Ledet of 30|90 Marketing, will guide cultural artists, musicians, Indians, and creative entrepreneurs through the first steps of building a personal brand and making their work more marketable.

Participants will learn how to define what makes their craft unique, identify their audience, and plan simple marketing actions they can take now (before the holidays) to set themselves up for a successful 2026 season. We’ll talk about how storytelling, visuals, and strategy work together to turn your art into opportunity.

You’ll walk away with a mini marketing roadmap, brand clarity, and the motivation to move your creative vision forward.

Watch the webinar.

NOW OFFERING:

From Culture to Commerce: A Marketing Crash Course for New Orleans Culture Bearers

Four Live Virtual Sessions | Mondays 12–1 PM or 6–7 PM | $699 (payment plan available)

Hosted by Rachel Ledet, Founder of 30|90 Marketing

Turn Your Craft Into a Brand. Turn Your Brand Into Opportunity.

Before the new year rushes in, now is the time to put intention behind your marketing. This live virtual workshop series is designed specifically for New Orleans cultural artists, musicians, Mardi Gras Indians, makers, performers, and creative entrepreneurs ready to elevate their visibility and strengthen their business presence.

Across four guided sessions, you will learn how to define what makes your craft unique, identify your ideal audience, and build the simple marketing tools you need to show up with confidence in 2026. We will explore how storytelling, visuals, and strategy work together to move you from art to opportunity.

What You’ll Walk Away With

A complete starter toolkit tailored to your cultural business, including:

Branding Essentials

• A custom-designed logo delivered in full usable formats (PNG, PDF, SVG) for print and digital use

• A strong one-liner that clearly defines what you offer

• A polished one-page company introduction for booking agents, partners, and buyers

• A mini marketing plan to guide your next steps

Marketing Skills You’ll Build

• How to tell your brand story with clarity and confidence

• How to identify and reach your target audience

• How to package your craft in a way that is market-ready

• How to create consistent content that reflects your culture and professionalism

Course Structure: Four Live Sessions (1 Hour Each)

Week 1: Welcome & Framing the Conversation Why marketing matters for cultural businesses and how visibility leads to opportunity.

Week 2: Defining Your Brand Story Clarify what makes you unique and how to talk about your craft with confidence.

Week 3: Understanding Your Audience & Goals Pinpoint who you want to reach and what actions move you toward bookings and sales.

Week 4: Building Your Marketing Toolkit + Mini Plan Develop your logo, one-liner, one-pager, and next steps for consistent visibility.

Course Details:

Format: Live virtual sessions

Schedule: Choose Mondays 12–1 PM or 6–7 PM (Jan 5, 12, 19, 26)

Investment: $699 (or two payments of $355)

Who Should Attend: Culture bearers, musicians, Mardi Gras Indians, visual artists, makers, craftspeople, and any creative entrepreneur building a cultural brand