From Culture to Commerce: Marketing for Culture Bearers

From Culture to Commerce: Your First Marketing Plan

Elevate Series offered by: New Orleans Tourism and Cultural Foundation

Before the new year rushes in, now is the time to initiate your marketing plan. This workshop, led by Rachel Ledet of 30|90 Marketing, will guide cultural artists, musicians, Indians, and creative entrepreneurs through the first steps of building a personal brand and making their work more marketable.

Participants will learn how to define what makes their craft unique, identify their audience, and plan simple marketing actions they can take now (before the holidays) to set themselves up for a successful 2026 season. We’ll talk about how storytelling, visuals, and strategy work together to turn your art into opportunity.

You’ll walk away with a mini marketing roadmap, brand clarity, and the motivation to move your creative vision forward.