Christmas in July: Strategic Holiday Outreach Starts Now

Queue Mariah. It’s Christmas in July! 

Your team is juggling big responsibilities all year. You’re running the business, managing projects, closing deals, and responding to bids. It’s easy to let holiday planning slide to the bottom of your to-do list. But if you wait until fall—when creativity is low and seasonal stress is high—you risk missing a valuable opportunity to connect with clients and prospects in a meaningful way. Tackle it early and turn a dreaded seasonal task into something you enjoy and your clients will remember. 

Make it memorable. Your clients and colleagues will receive plenty of stock cards and generic gift baskets. With just a little extra lead time, you can send something more intentional. A well-crafted gift—like a custom pop-up card or a curated selection of locally sourced products—should reflect your brand and values, leaving a lasting impression. 

Maximize your budget. By the time the leaves change, production schedules are packed and shipping delays are nearly guaranteed. Waiting limits your options and drives up costs. Start early to give you more flexibility, better pricing, and more creative control. 

Generate goodwill. The holidays are a smart time to reconnect and show appreciation. A thoughtful gift or message can reinforce loyalty, shape brand perception, and keep your firm at the forefront of clients' minds as they plan for the year ahead. When paired with gratitude for shared achievements and collaborations, it becomes a powerful relationship builder that can lead to future opportunities. 

Avoid the rush. Q4 is always packed with deadlines and deliverables. Start early: draft your plan in July, finalize your campaign in September, and aim to launch the week after Thanksgiving. That way, you can sail into December with more cheer and fewer distractions as you wrap up financials and close out projects. Early prep gives you the breathing room to execute with confidence or bring in the support you need to make it all feel effortless.

Memorable Gifts, Smart Investments

Our team has created a wide range of holiday campaigns—both at 30|90 Marketing and in past roles—with thoughtful gifts that spark connection and leave a lasting impression. We’ve designed everything from high-touch gift baskets and logo cookies to fully custom ornaments, gingerbread houses, and branded chocolate bars with full-bleed packaging art.

There are meaningful, memorable options at every price point. Some of the most impactful work comes not from expensive products, but from smart design—creative die-cuts, strong visuals, and thoughtful messaging that turn even modest gifts into a cohesive, on-brand experience. With the right concept and execution, your holiday outreach can communicate both your brand and your gratitude—without breaking the budget.

Some of our favorite vendors include:

• Totally Chocolate totallychocolate.com

  • Full-bleed, custom-printed chocolate bars (Yes, your building rendering can be on a box and the chocolate itself!)

  • High-quality packaging and options for bulk or premium gifting

  • Perfect for milestone celebrations, client holiday gifts, or brand launches

• Red Paper Plane redpaperplane.com

  • Interactive mailers, pop-ups, and dimensional print pieces with fully customizable formats

  • Ideal for cards that don’t get thrown away—holiday greetings, company announcements, or event invitations

  • Adds a creative, tactile edge to your outreach while reinforcing your visual identity

At 30|90, we're already working with clients to create campaigns that are smart, polished, and impactful. From design concept to delivery, we’re here to help make your holiday outreach a strategic investment. Your holiday outreach can do more than check a box. Let’s make sure it is working for you.