Marketing for Architecture & Engineering Firms
Strategic marketing and communications for architecture and engineering firms operating in qualifications-based selection environments.
Architecture and engineering firms compete on expertise, experience, and trust. Our work helps firms clearly communicate technical capability and project value to potential clients, partners, and selection committees.
We support A/E firms with marketing that strengthens credibility, supports pursuits, and maintains consistent representation across proposals, digital platforms, and daily business development.
Our experience supports a range of architecture and engineering organizations, including:
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Architecture firms
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Engineering firms (civil, structural, MEP, environmental)
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Integrated A/E and design-build teams
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Planning, infrastructure, and public-sector consultants
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Specialty and sub-discipline design firms
Architecture and engineering firms compete on expertise, trust, and proven delivery. Effective marketing and disciplined communications help firms:
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Support RFQs, RFPs, and SOQs
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Communicate technical expertise to both technical and non-technical reviewers
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Maintain visibility between pursuits, projects, and milestones
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Develop thought leadership and credibility
Our services are designed to support long pursuit cycles and relationship-driven selection processes through:
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Firm and practice-area positioning
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Pursuit, proposal, and interview communications
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Public-facing materials and technical storytelling
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Firm and project websites
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Project awards, announcements, and milestone visibility
Brand Infrastructure™ for Architecture & Engineering Firms
Architecture and engineering marketing must clearly communicate the depth of a firm's expertise, the scale and scope of project work, and the quality of delivery.
Positioning & Strategy
Firm and practice-area positioning that clearly communicates technical expertise, delivery approach, and market focus to clients and public agencies.
Pursuits, Proposals & Interviews
Communications that support RFQs, RFPs, SOQs, and interviews, with an emphasis on compliance and translating technical work for selection committees.
Digital & Firm Communications
Websites and digital materials that clearly present services, project experience, and thought leadership without oversimplifying complex work.
Visibility, Awards & Milestones
Communications tied to project awards, shortlists, announcements, and firm milestones that reinforce credibility and support long-term visibility.
Featured Engineer Partner - T. Baker Smith
Culture Building & Immersive Branding
A regional engineering, environmental, and surveying firm that partnered with 30|90 Marketing to develop A/E-focused communications and a branded culture book capturing core values and operational identity. Their work reflects deep technical expertise and firm identity, supporting internal alignment and external credibility.
Culture Book (Ghost Writing, Editing & Publishing)
Comprehensive culture book guided by CEO Kenny Smith. Rooted in the Entrepreneurial Operating System (EOS) framework, this project transformed the leadership team’s vision into a stylized, practical guide that captures how the company operates both functionally and culturally.
Immersive Branding
A cohesive visual and narrative system built around Heart. Knowledge. Grit. to reinforce firm culture across internal environments, communications, and touchpoints, uniting a multi-location workforce under a shared identity.
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Culture Framing
Framed imagery of the firm’s workforce in the field and in practice, highlighting people at work on real projects and reinforcing pride in craftsmanship, collaboration, and the work they do every day.
Featured Architect Partner - Verges Rome
Project & Practice Communications
For an architecture firm that designs beautiful, sustainable, and resilient projects, we package that work into award submissions, presentations, project pages, brochures, and social media that support daily operations, business development, and ongoing visibility.
Our work with Verges Rome demonstrates how Brand Infrastructure supports credibility through consistency, and efficient execution.
Brochures, Project Pages, and Presentations
Well-structured brochures that present project experience, services, and firm credentials in a format designed for daily business development and educational use.
Digital (Website, Video, and Social Media)
Websites, video, and social media developed to support visibility, credibility, and consistent project representation across digital channels.
Proposals & Award Submissions
Winning proposals and award submissions designed to communicate technical expertise, project outcomes, and firm credibility in competitive selection processes.