If your team is an essential component of your differentiation strategy or you offer a service-oriented business, you may be surprised to learn that your Team page (or your About page) is one of the highest trafficked page on your site. This is because your potential clients want to know (and see) who they are working with or may want to do research on your team ahead of time. If your headshots are not professionally taken by a brand photographer, you may lose credibility points, or diminish your clients’ first impressions.
Are your headshots taken with an iPhone?
While smartphone cameras have come a long way, there are image quality and styling issues that you may not realize are gaps for the visual impact of your photographs. Quality of image, lighting, posing are all aspects that a professional photographer brings to the table when you hire the right one to capture your brand. By having your team appear polished, warm, and cohesive across the page, you can drastically impact your website’s sophistication.
You’ll want to include professional headshots on your website because those images help to foster deeper connections with your audience. When visitors and potential clients see the faces behind the business, it humanizes the brand, making it more relatable and trustworthy. It also adds authenticity and transparency, which are increasingly valued by consumers.
Four Reasons to Invest in Professional Headshots
Stand Out From The Crowd
A professional headshot can create a strong first impression and significant difference in how you are perceived online. It not only adds a level of professionalism but also communicates to potential clients or business contacts that you take your work seriously and care about your professional image. Plus you can reuse your team’s headshots on their LinkedIn profiles and on their professional resumes.
Tell Your Story
Your headshot should reflect your brand’s personality, values, and style. Whether you're aiming for a friendly and approachable vibe or a more serious and authoritative look, your headshot should align with the image you want to convey to your audience. Photos can be indoors or outdoors, standing or sitting, more formal or more gestural, black & white or color, but they just all be consistent with the team members across the page.
Be Memorable
A memorable professional headshot can leave a lasting impression and make it easier for people to remember you among competitors. Having a visual memory of you can cause increased engagement, trust, and ultimately, business opportunities in the long run. Also if someone is planning to meet you for the first time, they may enjoy knowing what you look like before your first meeting.
Look The Part
Appearances do matter, especially in professional settings. How you present yourself visually can significantly impact how others perceive your professionalism and credibility. A polished and professional appearance, including being well-groomed and dressed appropriately, can help you command respect and trust. Be sure to dress in appropriate attire for your business type. A law firm may be more buttoned up in a shirt and tie or suit. A construction company will look great in polished collared shirts. Artists can be creative and more free-flowing. For general businesses, we recommend solid color clothing (no strong patterns or tight stripes or checks) and flattering cuts for women.
Examples of Professional Headshots:
Professional headshots help build a sense of community and emotional attachment, leading to more engaged and loyal customers who feel a personal connection to the brand. Don’t miss your chance to make a great first impression, invest in professional headshots for your team and you will be investing in the future of your brand!
30|90 Marketing can help you set up a professional headshot photoshoot. Contact us and let us help you get started today!
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