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Selling Good Feelings:

Where Corporate Responsibility Meets Brand Marketing, an interactive presentation (created by Rachel Harris and Co-Collaborator Sarah Somerville) given at two #SMPS regional conferences in 2018: #SMPSSRC and #SMPSPRC. This presentation discusses the natural ties between good #corporateresponsibility and #marketing. Ultimately, people in business (and in life) buy things that make them feel good...and from companies and corporations who elicit positive vibes too! Presentation and useful Inventory tool below:

Strategic Marketer Rachel Harris discusses the integration of Corporate Responsibility in Brand Marketing

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