Email Marketing and Why it's Important
Updated: Feb 7
Email marketing is a powerful way to connect with people. There are over 4 billion email users worldwide! Email is a very big part of our lives and business owners can use that to their advantage. It can also be a very personal way of reaching your target customers. Emails can be tailored to customers so that every communication is relevant to their interests or buying patterns. With over 4 billion email users, we know that email marketing isn’t going anywhere any time soon!
Are you questioning if email marketing is right for your business? Here are some reasons why you may want to consider an email marketing campaign:
Stay in contact with your audience: Emails ultimately have the ability to keep your customers informed. Many marketers only consider social media as the go-to for personal connection, but think about when you, as an individual, scroll through your own social media. A business’s post may be mixed in a frenzy of other posts, and users also tend to get bored and may never see your post. Consumers are capable of checking their email when it’s convenient and can save them for future viewing. You also limit the threat of your email getting lost in time.
Cost Effective: Email marketing is easy, effective, and inexpensive. It allows business owners to reach a large amount of consumers at a rate of nearly a few cents per message. You can’t beat that! Traditional marketing efforts can eat up large cost when you add up print, postage, etc. With email campaigns, you save mailing expenses and can still have the effective imagery and the appropriate links you want to include. Not to mention consumers can click the link that interests them and receive more information instantly! Plus, this is all trackable and can be worked into marketing automation systems that can reach out again to mention specific products, services, or topics.
Personal and Customizable: There are many options to personalize emails, especially if you are using the right email platform! When posting on social media you are targeting a broad group and can’t directly customize based on user type. Email campaigns have the ability to do that for you and segment certain topics/interests to individual consumers.
Action Oriented: When you think about emails, most consumers have the tendency to do something action-oriented whether it’s clicking through, replying or forwarding the message. Social media and traditional marketing efforts have a less action-oriented design. Some consumers will just scroll past your social post or throw away the mail you sent. Email marketing has a higher chance of getting that Call-to-action from your consumers.
Timely: A huge benefit of email marketing is how timely it is as a communications tool. If you have the right email platform, you can use instantaneous messaging to your advantage. Email marketing has the ability to time emails exactly how you wish to deliver them. Whether it’s a holiday or a customer’s birthday, email marketing software has the ability to figure that out and personalize your emails to exactly who you want and when you want it!
Are you ready to start incorporating email marketing into your strategy? Here are some examples of different types marketing emails:
Promotional Emails: These are used to promote special offers, new product releases, webinars, etc. Don’t forget to include a clear call-to-action!
Informational Emails: This can include newsletters or announcements. Whether it’s a glitch in your website or upcoming news your consumers need to know, this is a great way to share it.
Milestone Emails: These types of emails can apply to milestones for your company AND for your consumers. Remember when we talked about email software that can target birthdays? This is it!
Transactional Emails: These are sent in response to an action that a customer has taken with your brand. Confirmation emails, welcome emails or even feedback emails are all possibilities with this.
Step into the world of email marketing! Get a list together, use an email service that works effectively, create a crafty and effective email campaign, and hit SEND! If you would like some guidance in this venture, please reach out to 30|90 Marketing for your email marketing needs.