Marketing Analytics draws the line between opinion and fact. This week's Digital Marketing Class at UNO (under the newly established PACE program for certification) focused on Digital Marketing Analytics. The holistic viewpoint of combining actual outcomes across multiple channels guides businesses to make information decisions about their future marketing spend.
Flynn Zaiger from Online Optimism was our guest speaker and hit the highlights of Google Analytics and the interplay between various digital platforms. To view the condensed presentation on What is Digital Marketing Analytics click here. Or if you would like to meet to discuss how your firm should be implementing analytics review in your marketing planning, please get in touch!