Branding That Grows: Mullin's Earth Day Gift

At 30|90 Marketing, we believe that the best campaigns don’t just speak—they grow roots. This Earth Day, we partnered with Mullin Landscape to bring that philosophy to life through a campaign that celebrated sustainability, symbolized long-term partnerships, and stood out with meaningful impact.

From Concept to Campaign: A Vision for Growth

The goal was clear: create a hands-on, memorable experience that would resonate with Mullin’s commercial and industrial clients. Instead of generic branded merchandise, we helped Mullin deliver something more powerful—something that would quite literally grow with time: a bare root magnolia tree.

Trees are the ultimate metaphor for Mullin’s values—longevity, sustainability, and the nurturing of lasting relationships. The campaign’s central message wasn’t just about landscaping services; it was about planting a partnership and provided current and potential clients with a tangible memento from Mullin’s team.

What’s In the Box?

30|90 Marketing designed an immersive brand experience that included:

• A beautifully branded box (11.25” x 8.75” x 4”) filled with thoughtful details

• A pair of high-quality gardening gloves (Mullin logo branded into leather)

• A custom-branded shovel

• Informational inserts explaining the contents and connecting the gift to Mullin’s mission and linking via QR code to a step-by-step video tutorial

• A trifold brochure tailored to specific markets: commercial or industrial clients, highlighting Mullin’s expertise and inviting continued partnership

Everything from the packaging tape to the crinkle paper as customized to ensure a premium, cohesive feel that reinforced Mullin’s attention to detail.

Why It Worked

This campaign wasn’t just a mailer. It was a message:

• Brand Differentiation: By giving clients something living and lasting, Mullin set itself apart in a sea of disposable swag.

• Client Engagement: The tactile experience of planting a tree created an emotional connection to Mullin’s core values.

• Sustainability: The campaign echoed the environmental ethos of Earth Day while reinforcing Mullin’s commitment to green spaces.

Smooth Execution, Down to the Day

With a detailed timeline spanning March to Earth Day (April 22), we managed content creation, design, sourcing, production, and delivery. From designing insert mockups to coordinating branded materials and aligning the campaign launch with social media support, every step was intentional and efficient.

Final Takeaway

For 30|90 Marketing, this campaign was more than a box of goods—it was a story in every shipment. The entire package prompted thoughtful and engaging follow-up phone calls with the business developers and each individual client. We’re proud to have helped Mullin Landscape deepen its client relationships and cultivate a brand moment that will continue to grow, season after season.

Want to create a campaign that makes a lasting impression? Let’s talk.