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A Guide to Instagram Reels for Businesses

Instagram released reels back in 2020, and since then the video-sharing feature has blown up in popularity. Since its initial release, the feature has changed by allowing longer content, remixing, adding stickers, and collaboration options. Reels have become so popular that now all videos are considered reels in Instagram, but there is still a strategy for them. It’s important to include a mix of media on your Instagram profile, but reels should be included in your media strategy.

At first, reels came off as a “knock-off TikTok” to the public, but when users started to see the reach reels gained, their minds quickly changed. Reels have become Instagram’s fastest-growing feature worldwide. Reels are a huge brand booster, especially for small businesses, because of their ability to reach large audiences. Here are some of the benefits of using Instagram Reels:

What are the Benefits of Using Instagram Reels for Business?

Visual Brand Representation

Written content value and compelling visuals are the two important aspects of content creation. Your content needs to have value, but it also needs to be aesthetically visual. Reels do a great job at allowing you to visually spread awareness of your brand in a fun and engaging way.

Better Visibility

Creating reels with a smart strategy has the potential to get your content seen by millions. Since Meta opened up reels on Facebook, your content has doubled the chance to reach more people. Using the right audio clips, trends, and transitions are important to this strategy, which we will talk about soon.

Humanize Your Brand

Generally, reels are used with visuals of people, which gives you the chance to humanize your brand. People buy from people, which means it’s important to show the people behind your brand. Reels are a great way to create fun and exciting content showing off the team behind your brand.

How to Create an Instagram Reel

Many small businesses steer away from reels because they just don’t know where to start. It may seem like a complicated process, but once you get the process down you’ll find making reels can be a quick timesaver for your content creation strategy. Learn how to start creating Instagram Reels in 10 steps:

Get TONS of content: Getting content is not as hard as people make it out to be. Think about how many times a week you are doing brand-related activities where you can capture a quick video. Whether you are walking around an event you planned, having a team meeting, or creating content, take a few videos of it. You never know when you may use them for day-in-the-life reels or how-to reels.

Create a space for all your content: Having a space to store all of your content and ideas is a great strategy for any business. Whether you create a Google drive or even just have a content album on your phone, keeping it all in one place will come in handy when you want to make a reel.

Download an editing app: Let’s admit it, Instagram has a lot of great features to create reels, but they have limitations. We suggest downloading tools such as InShot to help build your reels. This app allows for more transition options, imported audio, picture-in-picture features, and different stickers and filters. Plus, having these “extras” will help you stand out from the crowd and show your creativity.

Find a trending audio/trend: This is one of the most important steps in the reel process. You should always try to create your own trends to stand out, but taking part in popular audios and trends can help boost your reels. Remember: not every trend will work for your brand! Don’t just hop on a trend because it’s going viral, make sure it stays relevant to your branding.

Edit your content: After you have some content and some trending audios, it’s time to play around with it. Don’t be afraid to try different things and change out the audio to what sounds best. We suggest getting your videos to flow in the way you want first, then adding the audio after. Don’t forget to explore transitions, filters, and stickers to enhance your reel.

Upload it to Instagram: Once your reel is finished being edited, it’s time to upload it. After uploading the reel, you can utilize Instagram-specific stickers such as polls, sliders, emojis, or captions.

Final Touches: At the final screen you have options to optimize your reel. You can choose a cover from your video or you can upload your own cover photo if you want it to match your profile aesthetic. Make sure to tag people or other brands in the video, add your location, click the “also share to feed” button, and make sure you have “Recommend on Facebook” switched to allow.

Share: After your reel is posted, it’s important to share it to your personal accounts for more reach. Don’t forget to add the reel to your story with stickers and hashtags to also help boost reach.

Get ahead of the game and follow our guide to Instagram Reels for businesses. Creating a reel doesn’t have to be a difficult task, especially when you have a step-by-step process to follow. Remember to experiment and find what works best for your brand. If you need help incorporating reels into your social media strategy, reach out to 30|90 Marketing to see how we can help.

Click here to download your FREE Instagram Reels checklist:

Instagram Reel Checklist
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