BUSINESS DEVELOPMENT

Business Development is an element of marketing that includes the process of identifying clients

and opportunities, developing relationships, and securing profitable work for the firm.

 

According to the Society of Marketing Professionals (www.smps.org), all things involved with creating awareness for a firm or company fall under the marketing umbrella. These items include building and differentiating the brand; driving business development activities; and identifying, anticipating, and satisfying client objectives to achieve profitable business goals. This is where business development comes in.

Business Development is an ongoing process of long-term investment in growing client relationships, business connections, and building influence. While sales is seen as a shorter term, get in and get out task, business development is about detailed planning and earning trust over time.

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Most companies are aware that they need business development (BD) but don’t know how to get started or how to organize their current efforts for maximum effectiveness.

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30|90 Marketing helps firms set business development strategy to maximize client outreach efforts and increase project wins and profitability. We offer seller-doer training to cultivate interpersonal skills and empower technical professionals through sales tools and practice. 30|90 Marketing guides firms through effective business development meetings and interval reporting, presentation skills, networking training, and overall relationship-building. We offer Customer Relationship Management (CRM) integration, development and training for ultimate tracking of leads and opportunities, reporting, and forecasting.

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30|90 Marketing also provides proposal writing, scope proposal development, content writing, presentation documents, presentation/client interview coaching, and marketing brochures for business development purposes.

 

Please contact us to discuss your firm’s business development strategy.

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